To provide leadership to advance the development, implementation and use of health preference research in support of health policy, the development of medical products, and patient care.


  • To foster discussions about known and novel methods to obtain preference information and to analyze health-preference data in support of standards for the use of these methods
  • To support early career researchers interested in the field of health preference research through involvement in the SIG activities
  • To facilitate the dissemination of good practices for the methods used to collect and analyze health preferences in the HEOR community
  • To identify and highlight ways in which preference evidence can support patient care and health policy and health economics and outcomes research


Scientifically rigorous evidence on priorities and preferences is important in promoting patient-centered drug development, facilitating patient-centered outcomes research (PCOR), informing regulatory benefit-risk analysis, and conducting robust health technology assessment (HTA). Health preference research focuses on the development of instruments and other mechanisms to measure preferences for aspects of health policies, medical products, and patient care. These aspects are systematically evaluated by relevant stakeholders to determine their relative importance. The resulting measures of relative importance offer a unique way to understand the value of health-related initiatives and products. The broad array of methods and the ability to modify them allows their use for any number of research questions.



Marco Boeri, MSc, PhD, BSc

Director of Preference Research at the Patient-Centered Outcomes, OPEN Health Group
New York, NY, United States


Siu Hing Lo

Associate Director, Acaster Lloyd Consulting Ltd
London, LON, United Kingdom

Past Chair

Axel Mühlbacher, PhD

Professor, HS Neubrandenburg
Neubrandenburg, MV, Germany

Operational Lead

Ahmed Osman, MSc, BSc

Assistant Professor, Department of Pharmacy Practice, Kulliyyah of Pharmacy, International Islamic University Malaysia (IIUM)
Kuantan, 06, Malaysia

Working Groups

Member Engagement

These activities allow for a variety of members to participate and also facilitates disseminating content in webinars and conference sessions.


Hannah Penton

Senior Scientist, OPEN Health
Amsterdam, NH, Netherlands

Yuan Zhang

Burlington, Canada

Key Project

The Use of Quantitative Health Preference Methods for Individual Value Clarification in Shared Decision Making


  • Janine van Til, PhD; Assistant Professor, University of Twente, Enchede, the Netherlands
  • Holly Peay, PhD, Senior Research Scientist, RTI Health Solutions, Research Triangle Park, NC, USA

Questions or ideas? Please send an email.

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